The Daniel JeanRichard brand was picked up in the early 90s by the parent company of Girard-Perregaux. The goal for Daniel JeanRichard was to provide an affordable, mechanical Swiss watch. Daniel JeanRichard has come out as an avante-garde brand, providing a contrast to traditions of Girard-Perregaux. DJR watches are consistently well-thought-out designs, with simplicity and durability in mind.