Hublot is an infant brand among the centuries-old Swiss giants with which it competes, yet within years of its founding in 1980 became known as the watch of European royalty. Within months of its introduction the Hublot had caught the eye of the King of Greece, quickly followed by the King of Spain, the King of Sweden and the Prince of Monaco. Few brands can claim such a speedy successful rise as Hublot. Hardly a watch enthusiast can be found today without at least one rubber-strapped watch in their personal collection - they are standard equipment on sport watches, but at the time the Hublot (French for porthole) was introduced, rubber was not to be found on a fine timepiece. The rubber strap is specially made to not crack or stain, it is chemically fused with steel for strength and mixed with a rare and potent vanilla to eliminate the odor associated with rubber. The brand is evolving into a brand of fusion after being taken over by the former principal of Blancpain. New elements and materials are being brought together to form pieces such as the Big Bang. We are proud to offer many pieces from the classic Hublot line, luxurious, but not flashy, comfortable, but not dressed-down.