The Italian jewelry giant Bvlgari began making watches in the 1940's but it wasn't until the famous Bvlgari-Bvlgari design of Gerald Genta in 1977 that the watchmaking of this company became a serious collection. With the founding of Bvlgari Time in Neuchatel, Switzerland the company's watchmaking experience has grown by leaps and bounds. In 2000 Bvlgari purchased both Daniel Roth and Gerald Genta, established companies in the manufacture of complicated mechanical watches. In 2004 Bvlgari introduced their first in-house grande complication, followed swiftly by their first tourbillion and minute repeater in 2006.