# Bernard Watch - structured data reference

> Companion to /llms.txt. Bernard Watch is an Austin, TX luxury watch dealer; we buy,
> sell, and trade new and pre-owned Rolex, Patek Philippe, Audemars Piguet, and other
> fine Swiss timepieces. The canonical structured data for any single watch is the
> schema.org JSON-LD embedded in that watch's own detail page - this file only
> summarizes what an agent will find.

## Start here
- Curated site map: https://www.bernardwatch.com/llms.txt
- Complete URL index: https://www.bernardwatch.com/sitemap.xml
- Full in-stock product feed (Google Shopping RSS): https://www.bernardwatch.com/feeds/froogle.xml

## Organization (site-wide)
Every page head carries one JewelryStore node, @id https://www.bernardwatch.com/#organization,
which listings reference by @id. It asserts the business name, Austin TX postal address and
geo coordinates, telephone, opening hours, founding year (1990), and social profiles (sameAs).

## Watch detail page: Product JSON-LD
- Product: name, sku (BWID), mpn (reference), brand, image array, description.
- offers: price (USD), priceCurrency, availability (InStock or SoldOut), itemCondition
  (NewCondition or UsedCondition), seller (the #organization node), and a MerchantReturnPolicy.
- additionalProperty (PropertyValue pairs): Reference, case width/height/thickness, lug width,
  case material, bracelet or strap, clasp, dial, hands, markers, bezel, crystal, water
  resistance, movement, calibre, functions, features, condition grade, original box, original
  papers, age, warranty, alternate references, and UPC/EAN.
- A BreadcrumbList is emitted alongside the Product.

## Search, brand, and collection pages
A keyword or reference search (/list.cfm?search=...) with one match 302-redirects to the watch
detail page; multiple matches, and brand/category pages, emit a CollectionPage whose mainEntity
is an ItemList of Product entries (each with offers and itemCondition).

## Browse by brand and collection
See the "Browse by brand" and "Browse by collection" sections of
https://www.bernardwatch.com/llms.txt for the current in-stock lists, or
https://www.bernardwatch.com/Brands. (https://www.bernardwatch.com/Watch-Brands is the
editorial brand summary, not a stock list - prefer /Brands for availability.)

Brand pages are /{Short} (for example /Rolex, /International-Watch-Company). Collection pages
are /{Short}/{Style} with spaces hyphenated (for example /Rolex/Submariner,
/Omega/Speedmaster) and narrow a brand to one model line. Note {Short} is the brand's URL
slug, not its abbreviation - /IWC/Portugieser is a 404, /International-Watch-Company/Portugieser
is not. Only collections currently holding stock are listed; others resolve but are empty.