ETA automatic workhorses, the 2824 and 2892

Jeff BernardWatch Comparisons, Watch History, Watch Knowledge20 Comments

ETA is the largest supplier of movements in Switzerland. Currently about 80% of Swiss watches have ETA movements. ETA is owned by the Swatch Group conglomerate. Eta was formed in 1983 with the merger of ASUAG and SSIH. Prior to that ETA was Ebauches SA which was an alliance of the top three players in Swiss mechanical movements: A. Schild SA (AS or ASSA), Fabrique d’Horlogerie de Fontainemelon (FHF) and A. Michel AG. Ebauches SA … Read More

The Story Of Baume & Mercier

Cory BerryWatch HistoryLeave a Comment

Baume & Mercier is one of the fastest growing high-end brands in the United States over the past decade. It is currently a part of the luxury giant Richemont. Under the Richemont group it is in the company of a number of watchmaking legends including IWC, Jaeger-LeCoultre, Officine Panerai and Vacheron Constantine. Baume & Mercier traces its watchmaking roots back more than 175 years to the Baume brothers who made fob watches as early as … Read More

The Story Of Hublot

Cory BerryWatch HistoryLeave a Comment

A young brand by any standard, Hublot is indeed an infant among the centuries-old Swiss giants with which it competes…Yet within years of its founding in 1980 became known as the watch of European royalty. Few brands can claim such a speedy successful rise as Hublot, a feat made possible by the purity of vision belonging to Carlo Croco. The vision was indeed simple at first, he just wanted his own watch, to break away … Read More

Nicholas G. Hayek: “Mr. Swatch”

Cory BerryWatch HistoryLeave a Comment

Nicholas G. Hayek: “Master of Time”, Mr. Swatch, CEO of Breguet, co-founder and chairman of the Swatch Group, and “savior” of the Swiss watch industry. Hayek is a huge believer in the entrepreneur mentality and is close friends with risk and innovation. He takes the traditional Swiss industrial strengths of quality, precision and accuracy to heart. Hayek says “A good entrepreneur is like an artist who is always creating something new.” This attitude permeates the … Read More