ETA automatic workhorses, the 2824 and 2892

ETA is the largest supplier of movements in Switzerland. Currently about 80% of Swiss watches have ETA movements. ETA is owned by the Swatch Group conglomerate. Eta was formed in 1983 with the merger of ASUAG and SSIH. Prior to that ETA was Ebauches SA which was an alliance of the top three players in… Continue reading ETA automatic workhorses, the 2824 and 2892

Nicholas G. Hayek: “Mr. Swatch”

Nicholas G. Hayek: “Master of Time”, Mr. Swatch, CEO of Breguet, co-founder and chairman of the Swatch Group, and “savior” of the Swiss watch industry. Hayek is a huge believer in the entrepreneur mentality and is close friends with risk and innovation. He takes the traditional Swiss industrial strengths of quality, precision and accuracy to… Continue reading Nicholas G. Hayek: “Mr. Swatch”