About Rolex

Established in London in 1905 by 24-year-old Hans Wilsdorf, Rolex has become one of most recognized brands in fine wristwatches. Among the company's most important achievements: the first watertight watch design, the 1926 Oyster; the world's first self-winding mechanism, the perpetual rotor, in 1931; the 1945 Datejust was the first watch to automatically change its date; and Rolex carries the distinction of having the first chronometer certification for a wristwatch.

Rolex watches have been worn from the peak of Everest to the depths of the Mariana Trench, and constantly make appearances everywhere in between. Designed for strength and reliability but with a refined appearance, Rolex watches are a standard among explorers, connoisseurs, and executives.