SWATCH Group Watch Brands

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BlancPain Blancpain was founded in 1735 by Jehan-Jacques Blancpain in Villeret. As a company that has never made a quartz watch or a piece with a digital display, Blancpain considers itself a steward of traditional watchmaking. Among their watches are the Fifty Fathoms watch, a piece worn by Jacques-Yves Cousteau, and the Blancpain 1735, the most complicated piece of its time with a tourbillon, minute repeater, perpetual date, moon phase calendar, and flyback chronograph. It took a single watchmaker an entire year to produce one of these grand complications. The brand developed its first automatic wristwatch in 1926, using it in their 1930 "Rolls" series, their first automatic watch for ladies. Blancpain was acquired by the SSIH in 1970, but was bought by Jacques Piguet and Jean-Claude Biver 12 years later, after which it was traded under the traditional name Blancpain SA. Lines from Blancpain include Le Brassus, Villeret, Leman, Fifty Fathoms, L-Evolution, and their Women line.
Founded: 1735
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Stocked Styles: Fifty Fathoms : L-Evolution
Breguet The storied history of the Breguet watch begins in 1775 at 51 Qaui de l'Horloge in the center of Paris. From his shop on the Ile de la Cite, Abraham-Louis Breguet catered to a long list of famous names -- including several French kings and noblemen, Queen Marie Antoinette, and Napoleon Bonaparte -- and introduced the tact watch, the first carriage clock, and invented the tourbillon. The Breguet line is also to thank for the design of the first wristwatch, created in 1810 for Caroline Murat, the queen of Naples. Today, watches produced by Breguet maintain a tradition of classic design and elegant features, but are complemented with water resistance and advancements of the innovations made by the company's founder.
Founded: 1775
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Glashutte Original The tiny town of Glashutte in Germany saw a revival of their historic watchmaking industry after the reunification of Germany. Glashutte Original is the successor to a number of smaller manufacturers that were forced to conglomerate after World War II. Glashutte Original has an extensive facility, where they produce and finish parts in-house for their manufacture movements. Traditional elements of Glashutte watchmaking include a three-quarter plate, swan-neck fine adjustment, Glashutte ribbing, and double sunburst decoration. These features along with a low production of only a few thousand pieces per year make the watches desirable to collectors of fine timepieces.
Founded: 1994
Stocked Styles: SeaQ
Founded: 1892
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Harry Winston In 1932, Harry Winston established his company as a purveyor of diamonds and valuable gemstones but it was wasn't until 1989 that the company began to produce Swiss timepieces. The company, which is headquartered in New York City, established a full manufacture in Geneva in 2007, and has produced several lines since, including the Midnight collection, the Ocean family, and the Talk to Me Harry Winston line. The company offers several high jewelry timepieces, including the 2012 Ultimate Adornment Timepiece, the convertible Rosebud, and the Harry Winston Signature 7. Harry Winston also partnered with several independent watchmakers to produce the Opus series beginning in 2001, a collection of 13 revolutionary designs from names like Ludovic Ballouard, Emmanuel Bouchet, and Denis Giguet. In 2004, the company introduced the industry to the use of Zalium, a material used in rocket engines and more commonly found on the moon than the Earth. In 2011, the company was inducted into the Fondation de la Haute Horlogerie, and in January 2013, the timepiece division was sold to the Swatch Group, a sale that included the brand, everything relating their jewelry and watches, the company's 535 employees, and their Geneva manufacture.
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Jaquet Droz
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Auguste Agassiz began working in Saint-Imier, Switzerland, for a Comptoir (a trader of watch parts in 1832, and began the legacy of Longines when he and two associates took over the business the following year. The brand wouldn't be officially registered until the 1880s, after expanding their business, helping to industrialize Swiss watchmaking culture, and producing their first movements.

In 1919, Longines was named the official supplier for the International Aeronautical Federation, a move that would link the company to aviators for decades to come. Four years after Charles Lindbergh's non-stop transatlantic flight of 1927, the company began to produce the watch designed by the aviator for air navigation -- the Lindbergh Hour Angle Watch, which is still produced today.

The company's first digital watch, the 1972 Longines Liquid Crystal Display, was also an industry first, and in 1979, they introduced the Feuille d'Or, a quartz watch just 1.98mm thick. Longines has had a hand in timekeeping for aviation competitions, baseball and basketball, equestrian sports, Formula One racing, tennis, and the Tour de France.

The brand was acquired by the Swatch Group in 1983. Their lines include the DolceVita and PrimaLuna collections, the Longines Master Collection, the diving watches of the HydroConquest line, and the Heritage Collection.

Founded: 1832
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Stocked Styles: Heritage Collection
Omega Founded in 1848 by the 23-year-old Louis Brandt in La Chaux-de-Fonds, Omega began its existence as "Louis Brandt et Freres" and would eventually become a watch trusted by Olympic officials, favored by the latest incarnations of James Bond, and worn by the first men to step foot on the moon. The company's first self-produced calibres, including the Labrador and Gurzelen, ensured the celebrity of the brand by the 1880s and inspired its renaming after the development of the 1894 Omega calibre. In 1904, the company passed to four young people, including Paul-Emile Brandt, who forged the merger of Omega and Tissot into the Societe Suisse pour L'Industrie Horlogere in 1930. Over the next several decades, the SSIH either absorbed or created around 50 companies and became Switzerland's number one watch producer. Weakened by the influx of quartz watches and economic downturn in the 1970s, the company went through several upsets and acquisitions to emerge as the Swatch Group in 1998.
Founded: 1848
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